I have Never Believed In "Selling" Insurance. My Approach to Insurance has been about Making My Friends & Clients Understand the Concept of the 4 'Cs':
- Creation of income
- Consumption of income
- Continuation of income
- Conservation of income
Most People Focus only on Creating Income. This Income Is Handed Over to their Family for Running the Household or Consuming a Part of the Income. Whatever is Left Is Used to Invest in Fd’s, Gold, PPF, Etc - to Conserve the Income. Very Few People Consider the Importance & the Need for Continuation of Income.
I Helped People to Understand the Importance of Continuation of Income in a Family (Human Life Value) For Eg: If One Person Is Earning Rs.100000 Per Month, He Should be Insured For at Least Rs.20000000 - So that in the Case of any Unforeseen Event, his Family Is Secured to the Extent of Rs. 20000000. This Ensures a Liquid Monthly Income in the Absence of the Bread-Winner. Also, the Next Generation Does not have to Start from Zero Income. What's More, all the Family Assets Remain Intact Too. This Approach Helped My Clients Understand the Importance of Insurance as a Financial Planning Tool.
As My Client's Income Started to Grow, They Wanted to Increase their Risk-Cover as Well. This Helped Me to Qualify for First Time for the Prestigious Memberships of Million Dollar Round Table (MDRT-USA) in Year 1995, In Just Four Months. At the Age of 24 Years, I Was the Youngest & The First Agent of Kutchi Dasa Oswal Jain (Kdo) Community. I Was Among the Top 100 Agents in Life Insurance Sector Out of More Than 15 Lakh Agents. Since Then, there has been no Looking back.
As Business Grew, I Moved to a Full Fledged 500 Carpet Office In 2002 & Again in 2014 We Shifted to Much Bigger Office of 1500 Carpet with a Corporate Look with a Staff of 19 Qualified & Trained People Assisting me. My Wife also Started Assisting me in My Back-Office Work & Subsequently also took Up an Agency In her Name.
From 100 Clients that My Grandfather Handed Over to My Father, We Today have More than 500 Clients. But for Me, More Than My Clients, they are a Part of My Family. While a Lot of Insurance Agents Boast about their Achievements & their Business Turnover, to Me Satisfaction Comes from Seeing & Hearing What My Clients Say to Me.
From Insurance Agent to Personal Finance Professional
To be able to Update our Clients in Equity, I have Done a Basic Course in Stock Market in Year 2006. I have also Done a Certificate Programme on Capital Market (CPCM) Conducted by BSE Training Institute & Jamnalal Bajaj Institute of Management Study Jointly with University of Mumbai In Year 2007. In Addition, I have also Completed a Course on Technical Analysis of Capital Market by Dr. C.K Narayanan In Year 2007.
The Thirst for Further Studies Inspired Me to Complete Certificate Course of Financial Planning Standard Board India (FPSB India) Affiliated to FPSB USA For
CERTIFIED FINANCIAL PLANNERCM (CFPCM) Enrolled in Sept 2009.
The Five Module Certificate Course Helped Me Build Capability in Complete Financial Planning –
- Tax Planning
- Retirement Planning and Employee Benefits
- Investment Planning
- Risk Management & Insurance, &
- Final Module of Mix Case Study for Previous Four Modules.
Urmil Litesh Khona - 4TH Generation Joining Our Legacy of Financial Insurance Tradition (Fit)
At Litesh N Khona We Believe in The Power of Blending Experience with Innovation. We Are Proud to Introduce A New Chapter in Our Journey as Urmil Litesh Khona (4th Generation) Joins the Firm on Feb 2022 He has Complete his B.A in Visual Effects (Vfx) From Middlesex University London.
Bringing Fresh Ideas & A Modern Approach to The Way We Help Clients Navigate Their Financial Futures. While We Remain Deeply Rooted in The Values & Principles That Have Made Us A Trusted Name, Urmil Litesh Khona Adds A Forward-Thinking Perspective to The Business. With A Deep Understanding of The Latest Trends in Financial Technology & Investment Strategies, He Is Committed to Enhancing Our Offerings & Providing Clients with The Tools & Insights They Need in Today’s Fast-Evolving Market.
Together, We Are Blending the Best of Both Worlds: The Wisdom That Comes from Years of Experience & The Energy of New, Innovative Thinking.
QUALIFIED PERSONAL FINANCE PROFESSIONAL (QPFP) Enrolled in Feb 2023
In Feb 2023 We Both Enrolled for QPFP (Qualified Personal Finance Professional) to Update our Knowledge to the Latest Trends of Personal Finance.
It was a Six-Month Certification Program with Four Module.
- Module 1 - Foundation Course for Personal Finance Professional
- Module 2 - Designing Financial Solutions for Clients
- Module 3 - Evaluating Suitability of Personal Finance Products
- Module 4 - Financial Consultancy Process
We Both Qualified for the Same in Year 2023
All Our Services are Customized to Meet the Specific Needs of our Clients. We Ensure That the Clients' Portfolio is Diversified Enough Across Various Asset Classes. We Recommend a Right Mix between Debt & Equity Depending on the Clients Age, Profile & Life Goals.
